The 21st century hipster is a subculture that is defined by claims to authenticity and uniqueness yet, ironically, is notably lacking in authenticity and conforms to a collective style. It embodies a particular ethic of consumption which seeks to commodify the idea of rebellion or counterculture, and fashion is one of the major markers of hipster identity. Members of the subculture typically do not self-identify as hipsters, and the word hipster is often used as a pejorative for someone who is pretentious or overly concerned with appearing trendy. Stereotypical elements include vintage clothes and other non-mainstream fashion, skinny jeans, checked shirts, an ironic moustache or full beard, and big glasses.
The subculture is broadly associated with indie and alternative music. In the United States it is mostly associated with perceived upper-middle-class white young adults who gentrify urban areas.
The term hipster in its present usage first appeared in the 1990s and became particularly prominent in the late 2000s and early 2010s, being derived from the earlier hipster movements of the 1940s