The 21st century hipster is a subculture that is defined by claims to authenticity and uniqueness yet, ironically, is notably lacking in authenticity and conforms to a collective style. It embodies a particular ethic of consumption which seeks to commodify the idea of rebellion or counterculture, and fashion is one of the major markers of hipster identity.[1][2][3] Members of the subculture typically do not self-identify as hipsters,[4] and the word hipster is often used as a pejorative for someone who is pretentious or overly concerned with appearing trendy.[5] Stereotypical elements include vintage clothes and other non-mainstream fashionskinny jeanschecked shirts, an ironic moustache or full beard, and big glasses.[6]

The subculture is broadly associated with indie and alternative music. In the United States it is mostly associated with perceived upper-middle-class white young adults who gentrify urban areas.[7][2][8][9]

The term hipster in its present usage first appeared in the 1990s and became particularly prominent in the late 2000s and early 2010s,[10] being derived from the earlier hipster movements of the 1940s

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