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La Luz de Jesus Gallery was established in 1986 in Los Angeles, California by entrepreneur and art collector Billy Shire. The original gallery was located in a bright pink building on Melrose Avenue, upstairs from Shire’s retail store Soap Plant/ Wacko. As Melrose Avenue became increasingly gentrified, the gallery was relocated to the Los Feliz / Silverlake district on Hollywood Boulevard near Vermont Avenue. The early years of La Luz de Jesus gallery, before its relocation to Hollywood Boulevard, coincide with the Golden Age of Lowbrow. In April 2005, Shire opened a sister gallery, Billy Shire Fine Arts, in Culver City, California.